Nite Ize Triumphs After Two-Year Battle Against International Knockoffs

Posted by Kelly Wakefield on Apr 24, 2018 9:50:34 AM

ITC awards protection for popular Steelie product line with general exclusion order that prevents infringing products from entering U.S.

After a two-year battle before the International Trade Commission (ITC), our popular Steelie® product line is now protected against foreign companies infringing upon our intellectual property rights. Effective immediately, the ITC-issued general exclusion order directs the U.S. Customs and Border Protection Agency to bar infringing products from entry into the United States.

ITC SteelieThe patented, award-winning Nite Ize Steelie ecosystem includes a variety of products that feature a unique ball-and-socket magnetic connection that creates a convenient hands-free mobile device mounting solution. Since its launch in 2013, the innovative Steelie system has grown significantly in popularity and is widely recognized as the leader for hands-free device mounting. As a result, we’ve experienced an influx of knockoff products replicating the Steelie products’ designs being sold online at undercutting price points.

“Nite Ize has been working for years to find an effective way to protect our patents against unfair foreign trade,” Nite Ize Founder and CEO Rick Case said. “I am grateful to finally find justice supported by our United States International Trade Commission.”

The Nite Ize legal team plans to work with U.S. customs agents on what to look for in potential knockoff products shipping from foreign countries and is planning to visit ports where high numbers of knockoffs have arrived. We’ll also work closely with the National Association of Manufacturers, lobbying to prevent foreign manufacturers from shipping knockoff products at greatly reduced costs via China Post.

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