By Brenda Isaac, Vice President of Marketing
This February, Nite Ize celebrates our 30th year in business. I know, I know. Why should you care? We’re just some random company looking for an excuse to have a few happy hours and pat ourselves on the back, right? While we certainly do love a good happy hour, that’s not why I think you should care. The success of Nite Ize, and in particular our founder and CEO, Rick Case, truly exemplifies the American Dream. From his “lightbulb moment” and the decision to start his own company in 1989 up to this year’s milestone anniversary, he has demonstrated incredible persistence and passion to develop innovative products, and the desire to create genuine relationships with our retailers and customers. He is a driven and passionate leader who genuinely loves what he does, and everyone at Nite Ize feels that every day. It’s what drives our desire to succeed.
Rick Case, CEO & Founder (2000)
I’m proud to have been a part of the Nite Ize team for 17 years. When I joined, I was a young marketer looking to get my foot in the door. I realize now that in many ways I was growing up at the same time that Nite Ize grew up. Together we would see our team grow from 25 employees to over 250. We would move from a small, rundown warehouse in East Boulder into two beautiful buildings spanning over 200,000 square feet in Boulder County. We would grow from a product line of just 25 products to a line that includes over 600 products – and counting.
Nite Ize Company Photo (2005)
Nite Ize Compay Photo (2019)
What’s next for Nite Ize? I’m excited to announce a new chapter in our evolution as a company and brand. We are officially launching our new logo and brand look in 2019.
We’ve also created a new campaign that will introduce Nite Ize to millions of new customers and let them know that we are “Life’s Adventure Kit”. Whether your adventure is camping, remodeling your kitchen, or taking your dog to the park, Nite Ize products make life simpler, safer, and more fun.
Visit our Life's Adventure Kit page to learn more.
We want to focus on building our brand, creating lasting connections with our community of customers, and developing products that tap into the unlimited power of invention and discovery.
So, raise a glass of your favorite Boulder microbrew and let’s share a toast to Rick Case, Nite Ize, and a dream that continues to come true. Believe me, we’re just getting warmed up.