Nite Ize Coworkers Come Together After Catastrophe

Posted by Kelly Richardson

Oct 5, 2017 4:23:00 PM

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It was called the “100-year flood.” In September 2013, the Colorado Front Range saw an uncharacteristic downpour that drenched, damaged, and devastated communities across roughly 150 miles – a scene reminiscent of the ones in Texas, Florida, and Puerto Rico this past month. Almost overnight, the rising waters of the St. Vrain Creek – a tributary of the South Platte River that flows through Longmont, Colorado – overflowed, turning asphalt roadways into raging rivers that quickly saturated homes, leveled businesses, totaled vehicles, and claimed victims.


Jen and Daughter.jpgFour years later, the effects are still felt by the Longmont community and surrounding areas. Many employees at Nite Ize, a Boulder-based manufacturer, are among those that call Longmont home and the grim memories of this unprecedented event still linger.

“Because a large percentage of our employee base lives in Longmont, deciding to work with American Rivers on a company cleanup event in our backyard was important,” Nite Ize Director of Marketing Brenda Isaac said. “We believe in the mission of American Rivers and, as an official supporter of the organization, we were excited to celebrate our partnership with an event that really meant something to our employees and their families.”

Last year, Nite Ize launched a new corporate giving initiative called The Brite Side and chose American Rivers as the first official program partner. “The Brite Side is about focusing on what we want to see in the world around us and working together with organizations that support that vision,” Nite Ize Founder and CEO Rick Case says. “It’s about doing good things, with good people, and always looking for The Brite Side.”

With that mission in mind, 55 volunteers collected 1,500 pounds of trash from roughly 1.5 miles along the St. Vrain Creek and Golden Ponds Park area this past August. Some of the more unusual debris found included a horse from a children’s rocking horse toy set, a University of Colorado letterman jacket, couch cushions, and a silver bracelet with a love note.

These items have a story that many will never know – but more than likely they were washed upon the shores of the St. Vrain during the flood and have remained half hidden and forever forgotten. American Rivers works hard to restore damaged rivers like the St. Vrain to conserve clean water for people and nature. Removing trash and debris from waterways and disposing of it properly is an important part of ongoing flood restoration for the City of Longmont and a task that both Nite Ize and American Rivers were not only dedicated to, but enthusiastic about.

Clearly, it takes many years and mny hands to help restore and heal a community after a disaster like this. For all those affected by Hurricanes Harvey, Irma, and Maria hang in there. There is a long road ahead, but with the help of friends, family, neighbors, and millions of others around the country, you will endure this.

For more information about our Brite Side progam, click here.

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Topics: endangered rivers, clean water, take action, outdoors

American Rivers Announces America’s Most Endangered Rivers of 2016

Posted by Kelly Richardson

Apr 21, 2016 4:02:36 PM

Collapsing ecosystems...dwindling water supplies...destructive pollution; these are serious threats to communities across the United States. In an effort to raise awareness about these important issues and stimulate change, American Rivers exists to protect wild rivers, restore damaged rivers and conserve clean water for people and nature. Last week, the organization released its annual America's Most Endangered Rivers® report for 2016.

American-Rivers.pngThe report highlights how outdated water management is threatening rivers and communities from the East Coast to the West Coast. In the Southeast's Apalachicola-Chattahoochee-Flint river basin (no. 1 on the list), and on California's San Joaquin River (no. 2), wasteful water use and outdated management are killing the lifelines we depend on for drinking water, agriculture, industry and recreation. More than eight million people depend on clean drinking water from these two river systems combined, and water shortages threaten billions of dollars in agricultural production and fisheries.

There's a lot at stake, and we have a choice: will we let waste and mismanagement drain our rivers dry, or will we work together to ensure healthy rivers can benefit all generations to come?

Water is one of the most critical conservation issues of our time and Nite Ize® is enthusiastic about supporting the efforts of American Rivers. We must move away from an era of water conflict to a new era of water cooperation. This means working for better balance among all users and ensuring a legacy of healthy rivers benefitting communities upstream and downstream - today and far into the future.

Together, we will make a difference for this year's #EndangeredRivers. Find out how to join Nite Ize and take action to be part of the solution at AmericanRivers.org/EndangeredRivers.

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Topics: endangered rivers, clean water, take action

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