Nite Ize Coworkers Come Together After Catastrophe

Posted by Kelly Richardson

Oct 5, 2017 4:23:00 PM

DSC_0652.jpg

It was called the “100-year flood.” In September 2013, the Colorado Front Range saw an uncharacteristic downpour that drenched, damaged, and devastated communities across roughly 150 miles – a scene reminiscent of the ones in Texas, Florida, and Puerto Rico this past month. Almost overnight, the rising waters of the St. Vrain Creek – a tributary of the South Platte River that flows through Longmont, Colorado – overflowed, turning asphalt roadways into raging rivers that quickly saturated homes, leveled businesses, totaled vehicles, and claimed victims.


Jen and Daughter.jpgFour years later, the effects are still felt by the Longmont community and surrounding areas. Many employees at Nite Ize, a Boulder-based manufacturer, are among those that call Longmont home and the grim memories of this unprecedented event still linger.

“Because a large percentage of our employee base lives in Longmont, deciding to work with American Rivers on a company cleanup event in our backyard was important,” Nite Ize Director of Marketing Brenda Isaac said. “We believe in the mission of American Rivers and, as an official supporter of the organization, we were excited to celebrate our partnership with an event that really meant something to our employees and their families.”

Last year, Nite Ize launched a new corporate giving initiative called The Brite Side and chose American Rivers as the first official program partner. “The Brite Side is about focusing on what we want to see in the world around us and working together with organizations that support that vision,” Nite Ize Founder and CEO Rick Case says. “It’s about doing good things, with good people, and always looking for The Brite Side.”

With that mission in mind, 55 volunteers collected 1,500 pounds of trash from roughly 1.5 miles along the St. Vrain Creek and Golden Ponds Park area this past August. Some of the more unusual debris found included a horse from a children’s rocking horse toy set, a University of Colorado letterman jacket, couch cushions, and a silver bracelet with a love note.

These items have a story that many will never know – but more than likely they were washed upon the shores of the St. Vrain during the flood and have remained half hidden and forever forgotten. American Rivers works hard to restore damaged rivers like the St. Vrain to conserve clean water for people and nature. Removing trash and debris from waterways and disposing of it properly is an important part of ongoing flood restoration for the City of Longmont and a task that both Nite Ize and American Rivers were not only dedicated to, but enthusiastic about.

Clearly, it takes many years and mny hands to help restore and heal a community after a disaster like this. For all those affected by Hurricanes Harvey, Irma, and Maria hang in there. There is a long road ahead, but with the help of friends, family, neighbors, and millions of others around the country, you will endure this.

For more information about our Brite Side progam, click here.

more

Topics: endangered rivers, clean water, take action, outdoors

Because Size, and Lumens, Matter.

Posted by Matt Smoot

Apr 1, 2017 10:13:12 AM


We all have that friend. That guy in our crew that has every piece of gear he could ever possibly need but that continues to buy the newest, most light weight and high tech gear he can find. You know the type. He's the same guy that's always bragging about the new 50 lumens, 1 gram, 20 setting headlamp that he bought for $200 just before your last camping trip. Well I got news for you, bro. Size matters!

T10 Headband1_SQ.jpgThat's why I stopped playing around with all of those little, kid colored, not bright enough headlamps and stepped my game up to the Mega Headband Flashlight Holder with the Inova T10R Tactical Flashlight + Power BankAt an impressive 3500 lumens with a 6 hour run time, I'm sure to have the brightest, biggest, and most bad ass headlamp on my next camping trip with the guys. 

I know what you're thinking, and no, it's not the lightest or least expensive option out there. But I own a YETI cooler and if I can't keep my beer cold for 30 days or light up the entire campground with my headlamp, then what's the point of camping?

As a wise man once said, "If you're not first, you're last!" So stop playing around with those impractical headlamps that fit in your pack, and be the envy of all your friends by hanging the Mega Headband with T10R off your pack. Because size matters, and you're a big deal!

T10R_BFSQ_0001.jpg

Happy April Fool's Day!

more

Topics: LED Flashlights, outdoors

Do You Believe In Luck?

Posted by Gareth Leah

Mar 17, 2017 10:56:01 AM

Photo Credit Cut Media/Adidas TerrexWe've all heard the phrase, "Good Luck!" It's the message delivered by friends and loved ones when you set out to try something new. The dictionary defines it as "success or failure apparently brought by chance rather than through one's own actions," but I don't agree. I think luck is made.

Learning from everyday events, we discover things about our environment and the nuances that contribute to both success, and failure in our life. Whether it's winning big on race day or watching someone slip on ice, we increase our success probability through knowledge and experience. 

Whenever i'm climbing big walls, I try to think of every possible turn of events that could unfold before I even leave the ground. This is the experience gained through such events as continuously falling off a ledge in the night, trying to poop into a small brown paper bag without a headlamp, and catching a large rock with my face, amongst many others. These events have taught me that being prepared, rather than fortuitous, leaves the odds stacked in your favor. 

For me, being prepared often comes down to what I pack. With big wall climbing, I must take with me everything I will need to survive on a wall for extended periods of time. It could be for a night, a week, or much longer. Once off the ground, I will need food, water, cooking equipment, sleeping equipment, a portaledge (packable hanging bed), a first aid kit, climbing equipment and of course, a backup plan. 

Photo Credit Cut Media/Adidas TerrexPhoto Credit Cut Media/Adidas Terrex

With so much gear to cram into such a small space, I often take dual purpose items. A simple change from a standard 3 piece cutlery set to a plastic spork will only save me a few grams, and switching out my inflatable sleeping mat for a foam one only saves a little space, but it soon adds up when you apply this critical thinking to all of your preparations. One of the pieces of gear that I took with me to Pico Cão Grande which came in particularly useful was the Gear Line. Due to the tropical storms that pounded the island, keeping everything dry was a daily battle. With limited anchor points and space on the ledge, I would use the gear line to help organize our gear and to keep it out of the rain. When it wasn't being used as a drying rack, I would use the Gear Line to hang solar panels from the cliff wall or to organize our gear rack. 

These micro adjustments in packing can make or break the outcome of a big wall climb. So rather than "hoping" something might work out, plan ahead. With a little preparation and forethought you'll be able to create your own "luck."

Watch the full story on Gaz's expedition to Pico Cão Grande in the Claim Freedom film presented by adidas TERREX.

Gareth (Gaz) Leah is a British adventurer, climbing developer, writer and photographer who has been obsessed with climbing since 1987. Gaz has been a Nite Ize Ambassador since 2016 and also works with Adidas OutdoorAdventure Medical KitsRevo SunglassesMad Rock ClimbingHanchorDMM ClimbingMaxim RopesVoltaic SystemsClimbers Against CancerEscalando FronterasPro Climbers International (PCI), Acceso PanAm, and Adventure 4 Good.  

more

Topics: Emergency Preparedness, outdoors, Adventure

What's Hot at the 2017 Outdoor Retailer Winter Show

Posted by Matt Smoot

Jan 25, 2017 11:00:24 AM

If you’re an outdoor enthusiast then you already know that the Outdoor Retailer Show in Salt Lake City, Utah is the place to be for new releases of the latest and greatest outdoor gear. Taking place twice a year during the winter and summer (January and August in 2017), the OR Show is a gathering place for outdoor equipment and apparel brands, both large and small, to showcase their product lines to retailers and members of the media. It’s also one of the shows where we, Nite Ize, release our newest products.

While this year’s OR Winter Market seemed to be a little quieter than last year’s show, new product releases from manufacturers kept the crowd buzzing with enthusiasm. When I had a chance to wander from the Nite Ize booth, I discovered a wide range of new products, some not so noticeable to the naked eye, that really caught my attention. Here are some of the items that I found most interesting.

  1. CM-EVA-Snowshoe.jpgCrescent Moon EVA—Gone are the days of flat, framed snowshoes. The new EVA foam snowshoe with a rockered platform from Crescent Moon is lightweight, easy to maneuver, and does not require a hinge under the foot thanks to the rockered shape design. For someone like myself who is a “weekend warrior” when it comes to snowshoeing (you won’t catch me doing any winter backpacking), the Crescent Moon EVA provides a great solution to get outside and play in the snow. Look for them in the fall of 2017.

  2. Goal Zero’s Yeti Fuel—When I think of Goal Zero, solar panels and lithium power cells is generally what comes to mind. The new Yeti Fuel, a gas power generator, stands apart from this traditional way of thinking while boasting a claim of being “20 times more efficient” than other similar generators, according to Goal Zero. For anyone who doesn’t drive a Sprinter van with solar panels on the roof, the Yeti Fuel is a great option for keeping devices charged and ready to go at basecamp, or for use during Nite Ize’s events where a battery cell won’t quite provide enough juice.

  3. Goal Zero-Yeti Fuel.jpggoTenna Mesh—For those of us that take our smartphones into the backcountry, the goTenna Mesh will help keep us connected by providing a private off-grid network that allows connection with other goTenna users through the goTenna app. While the device won’t connect you with non-goTenna users, it’s a great way to stay connected with other parties in your group when your paths take you in different directions or to use when traveling to foreign countries where you don’t have cell phone service.

  4. Patagonia’s Hyper Das Insulation—While the new Hyper Das Insulation from Patagonia is not something that you’ll be able to see, you’ll surely feel the warmth when wearing it. Boasted as Patagonia’s warmest synthetic insulation, the accordion like construction is very puffy and compressible making it great as an alternative to the classic down insulation. As someone who loves down jackets, the new synthetic insulations coming to the market are catching my attention by providing as much warmth as down, compressing into small packable sizes, and having the ability to quickly dry or keep you warm when wet. Keep an eye out for the new Hyper Das insulation that will be available in jackets from Patagonia this fall.

  5. Nite Ize’s Dual CamJam Tie Down System—I couldn’t write this post without talking about the new Dual CamJam as it received quite a bit of attention during the show. The new Dual CamJam Tie Down System has people rethinking how they get their gear from point A to point B. Unlike traditional tie down straps, the Dual CamJam Webbing Tensioner (ie. the buckle) is not attached to the webbing allowing it to create an anchor point anywhere along the length of the strap. This results in a more versatile tie down system that is easy to setup, allows you to use the full length of the webbing in your rigging, and is compatible with most 1” wide flat or tubular webbing. But my favorite feature, you can use it to rig a hammock!

Even after three full days on the show floor, I couldn’t quite cover everything that was new or exciting at the show and I’d love to hear from you if there was something that caught your eye. If there was something that jumped out at you, then please let me know by posting a comment below.

*Disclaimer: The opinions expressed here represent my own and not those of my employer. I was not compensated in any additional way for this review, and have used images provided by the retailers to help compile this review. I’ll also note that my personal interests skew towards backpacking, snowboarding, climbing, hiking, trail running, traveling, photography, and mountain biking.

more

Topics: Tradeshows, Outdoor Retailer Show, OR Winter Market, outdoors

Willi's Nite Ize Picks - Guest Blog Post by Pure Hunting's Willi Schmidt

Posted by Willi Schmidt

Sep 22, 2016 1:53:43 PM

Willi-Pure_Hunting.jpgAs an avid hunter and outdoorsman, I am always looking for gear that is useful in the field. One company that makes a ton of great gear, but is not known as an "outdoor" or "hunting" company is Nite Ize. There are several products of theirs that I never go into the field without.

Most outdoorsmen need lighting when they head into the field. Nite Ize makes several great options. The INOVA STS Headlamp has 142 lumens on the white, high setting and gives me plenty of light when hiking in the dark or setting up camp. It also has a red option, which is ideal when heading out in the morning and typically doesn't spook game like a white light does. It is a great design and the "Swipe-To-Shine" technology is unique and easy to turn the light on and off. They have an INOVA X5 UV - Ultraviolet LED Flashlight, which is always in my pack as well. The UV light allows you to follow a blood trail, even in the dark.

Nite Ize has a family of cool gadgets too, which I have come to rely on. Their S-Biners are double-gated carabiners that have a ton of uses. I keep several clipped to my backpack all the time, which gives me the ability to clip a water bottle and any other accessory to the outside of my pack easily. I use them inside my tent to clip on a light or hang clothing to dry. Anything clips in easily and stays secure. They are very light weight, come in a ton of sizes, both in plastic and metal and some can even lock, preventing any accidental opening and losing gear.

I also keep several different sizes of Gear Ties in my pack. These cool, plastic coated ties have unlimited uses. I have used the larger sizes to keep my sleeping pad rolled up, hang gear from a tree, strap my elk bugle or rattling antlers to my pack and the smaller sizes are perfect for keeping charging cords organized and untangled. They are quiet, will not damage gear and are waterproof. They come in a ton of different sizes and colors and truly do have unlimited uses.


Another of my favorite products is the Steelie. Although this doesn't have an "in the field" use, I use it while getting to my adventures to secure my phone to the dash of my car. The Steelie allows me to see my screen to follow directions and easily turn it from portrait to landscape. If I need to grab my phone, the magnet makes it easy without having to unsnap or unclip the phone like other phone holders. Everyone in my family has one in their car and we’ve even put on in our golf cart.

Although these are some of my favorite products, it's a very small sample of the products that Nite Ize makes. They also make products like unique key chains, all kinds of electronic holsters and cases, lighted bike and dog accessories and the list goes on and on. Most of their products solve problems you don't even know you have. Be sure to check them out at NiteIze.com to see the full array of products and I am confident that like me, you will find many products you won't be want to head into the field without.
more

Topics: hunting, outdoors

Thoughts on Innovation, the Nite Ize way.

We have over 400 innovative problem/solution based products that appeal to anyone who has ever faced a daily frustration and found that perfect product to solve their problem. Whether you are into the latest tech products, love to walk your dog, enjoy hunting & fishing, biking with your family, or just love a helpful gadget, we hope that you will find a Nite Ize product that makes your life easier, safer and more fun – night and day! We love to share stories & ideas with our friends and customers. Enjoy!

Subscribe to Email Updates

Recent Posts