Kristin Butcher

Kristin Butcher is the Marketing Communications Specialist for Nite Ize. She's also a talented mountain biker, foosball player, and cat herder.

Recent Posts

The Solution to Useless Pockets on Women's Clothing

Posted by Kristin Butcher

Oct 5, 2018 1:56:18 PM

I was searching for the end of the Internet the other day when I stumbled upon an article I've been waiting to read since discovering the fake pockets on my jeggings in 3rd grade.

carley updateWomen have known since the dawn of jeans that our pockets are barely big enough to hold a Reese's Cup, let alone a phone, wallet, or anything useful (like multiple Reese's Cups, but we're going to ignore the author's disturbing preoccupation with keeping peanut butter cups in her pockets for the sake of this argument.) This article by The Pudding collected data on more than 80 pairs of blue jeans to create what might be the most well-researched article about tiny useless pockets ever created. 

Read the full article here: https://pudding.cool/2018/08/pockets/

The result? Yes, women's pockets are generally useless, especially when it comes to holding the phones that are a ubiquitous part of our everyday lives. Pockets on women's jeans are on average almost 50% shorter than comparable pockets on men's pants, which is why I'm practically giddy about the Nite Ize Hitch™ Phone Anchor + Tether

HPAT-01-R7_BF_0559_SQRGBThis simple design of the Hitch has been a game changer for me, creating a built in wrist-strap, handle, or tether for my phone.After inserting the ultra-thin pad between the phone and case, a small ring slips through the charging port and connects to a stretchy tether via two MicroLocks. These MicroLocks allow you to connect one end to belt loops, backpacks, and more for convenience and drop protection, but I prefer to connect them together so that I always have handy dandy wristband and grab-and-go handle right on my phone.

Between managing two kids, a job, and lots of outdoor adventures, it seems that I'm always carrying something. And usually I'm always carrying lots of somethings. It doesn't matter whether I'm wearing a skirt or pocket-plentiful cargo pants, it's so quick and convenient to slip the tether around my wrist while I rush off to a meeting while juggling a computer, notebook, and an obligatory cup of coffee. 

hitch2-1Ever since Nite Ize introduced The Hitch Phone Anchor + Tether, I've been showing off my fancy new wrist strap, which I've now blinged out with colorful aluminum S-Biner MicroLocks. When I showed my friend who was holding her 1-year-old daughter on her hip, she got visibly excited and then disappointed. "Where was that six months ago when I dropped my phone and shattered the screen?" she asked.

Although we developed this product for drop protection, I've found that the Hitch is my solution to carrying my phone while my hands are full or while donning jeans with tiny pockets, leggings, or skirts. As an added bonus, I can hand my phone over to my kid and let him take pictures without having to worry about him dropping it. And when I go for a bike ride and take that obligatory mid-ride selfie, I slip the strap around my wrist and snap away knowing a little bump won't send my phone tumbling to the dirt. I finally have a handle on my phone, both figuratively and literally.

Plus, now I know what I'm getting every parent and multi-tasker I know for Christmas. To purchase your Hitch, click here.

 

more

Breathing Fresh Air into Fishing with CPR (Catch, Photo, Release)

Posted by Kristin Butcher

Mar 5, 2018 1:46:16 PM

An interview with Nite Ize Field Team Member Chad Hoover

Professional fisherman, TV show host and Kayak Bass Fishing (KBF) Tournament Series founder Chad "Knot Right" Hoover has dedicated his life to providing the best possible leadership to help grow the sport of kayak fishing.

 

 

 

 

What led you to fishing?

29928752954_180e0631ae_z.jpg

I couldn’t tell you. That’s like asking somebody, “Hey, so what made you want to walk?” I grew up in Louisiana where we were surrounded by water. As a kid, fishing was what you did when baseball season wasn’t in. It was just one of those things that everybody did.

 

 How did you discover Nite Ize?

I'd been using Nite Ize products for a long time, but the first place I ever saw the Gear Ties was at a Batteries Plus and I just thought they were so clever. I owned a kayak shop at the time, I saw the Gear Ties and immediately knew that I could use them for everything from bundling rods together to hanging my boat to deer hunting. With all the different sizes, I’d use them for almost anything you can think of.

 

14730769093_d671166e59_z-1.jpgWhat made you decide to start the Kayak Bass Fishing (KBF) Tournament?


Competition drives innovation and competition drives marketing. There’s no sport that exists without there being a competitive series that is its figurehead. There’s MLB for baseball, NASCAR for car racing, PGA for golf – There is no sport whether it involves four wheels, two wheels, a ball, skis, that isn’t driven by a competitive series. I knew there was a need and an opportunity for that to get established in kayak fishing as a subset of the overall fishing industry.

I did the first online tournament in 2009 and the first live event in 2012. Today we are the premier organization of kayak bass fishing and we are pioneering the Catch, Photo, Release (CPR) format.

 

Catch, Photo, Release preserves fisheries while making competition fishing something people can do right in their backyard lakes.

Tell us about Catch, Photo, Release.

It’s a movement we started 21 years ago and it resonated across the country. With most catch and release tournaments, participants would drive around with their fish in the tank all day, often killing the fish due to nitrogen build up. I see Catch, Photo, and Release as being the future of fishing tournaments. It helps preserve the natural balance of the fishery. You don’t need to have 150 boats go out and catch 5 fish apiece, then all the fish are released in one location. With CPR, we’re helping to preserve the resource that we depend on to make a living.

 

 

 

35835511870_753dd7dc9f_z.jpg

How does conservation affect the fishing community?

It’s at the root foundation of what I do. If I can make catch, photo, release popular and mainstream, I don’t have to vilify people who kill fish for the sake of a tournament. I don't believe in being divisive within my own community. I believe in finding a better solution instead of telling someone they're doing it wrong without offering a solution. I see it as my responsibility to promote and market a better way to fish, but not to vilify and denigrate the other way.

As participants in this earth, we want to get out there and appreciate it. If conservation is only an ideology, but not an actual part of your life, then it's not going to be as important to you. For me, the number one thing that we need to do as conservation minded people is to get people to out using that resource. The more people using the resource, the more we ensure that it will be valued and that there'll be people willing to fight for it.

16915947991_4938dd7352_z.jpg

 

Who should give competition fishing a try?

Everybody. We have kids that are six years old competing in the series with their dads. We have single mothers who have four kids and all five of them compete together. We have a young guns series with kids up to 16 years old and we give away scholarships.

Start wherever you’re comfortable. Start slow and start small. That’s why we’ve developed a tiered system with the KBF tournaments. We have an online series where you pay a $20 entry fee for the whole month. You fish wherever you are, you catch it, photograph it, and upload it. With four tiers of competition from online to national championships, there’s a place for everyone to compete.


What’s your favorite snack when you’re on the water?

Beef jerky. The spicier, the better. If it’s so hot that it makes me sweat when I eat it, it’s perfect.

 8692577663_180870e1b6_z.jpg

If you had a magic wand, what would you do with it?

I’d probably do an attitude adjustment for every American in the country for a middle ground for all the divisive issues. It seems like there should be some type of moderation because everyone seems so divided over everything. There’s so much energy and efforts spent on dividing and fighting each other. Think of all the good stuff we could accomplish if we put that same energy into positive actions.

You can follow Chad Hoover's kayak fishing adventures by watching his YouTube channel KayakBassinTV, or by following him on Instagram, Facebook, and Twitter.

more

Back to School Survival Guide

Posted by Kristin Butcher

Aug 14, 2017 3:47:48 PM

 

Back_To_School-ShutterStock-Wide_688751245-

It feels like yesterday that I watched my oldest son exit the bus as a second grader for the last time, while I explained to my five-year-old son that he was still a whole summer away from starting kindergarten.

“That’s, like, a year away!”

And in kid time, he’s right. But in adult time, summer goes by in seconds. I must have blinked a little too fast, because it's already time to shift from sunscreen and summer camps to books and backpacks. Transitions are hard for kids and adults alike, but here are solutions that help my family get back to school smoothly (while retaining some semblance of sanity).

MOOOOOOOM, WHERE IS MY…

Children’s ability to learn is almost as impressive as their ability to forget, which makes S-Biners a lifesaver for keeping easy-to-lose items secure and accessible. With a variety of colorful clippable solutions that can be connected to backpacks, gym bags, lunch boxes, water bottles and more, S-Biners keep the chaos (relatively) under control.

SBA4-19-R6_BF_0002b_sQRGB.jpg

 

FORGET FIDGET SPINNERS

Kids are programmed to keep their minds and bodies active. By keeping a handful of brightly colored Gear Ties stored in their backpacks, kids can use them for everything from fixing broken lunch box handles to sculpting Gear Ties into their favorite creatures. Our new Gear Tie Key Ring is both fun and functional, offering busy bodies a perfect way to fidget quietly.

Sometimes fixing a lunch box is a lot easier than convincing a five-year-old that his Twilight lunch box (don't ask) isn't the best lunch box ever.

         KGL-33-R6_BF_0003_SQRGB.jpgLunchbox.jpg

BIKE FOR BETTER GRADES

A recent Danish study that followed 20,000 school-aged kids determined that bicycling to school impacts concentration more than eating a healthy breakfast. Outfitting bikes with SpokeLit Disc-O Select and See'ems for side visibility provides safety through fun and colorful lights kids love. For walkers and riders, magnetic TagLits are super bright and easily attach to bags, jackets and more.

TGL-10-R3_F_1445_sQRGB.jpgSKL2-07-R6_F_0005.jpg

 

FAMILY TIME, FUN TIME

After sitting in school all day, kids need to move their bodies—a feat made more difficult by shorter days. Closing out each day tossing around the Flashflight Jr. or playing catch (with or without Fido) is a great way to combine family time with fun time.

FFJ-08-07_BF_0001.jpgGSB-07-R7_F_0001.jpg

 

GOODNIGHT MOON

When it’s time to crawl into bed, the BugLit makes for a perfect reading light that kids can enjoy while they rest up and get ready to do it all over again the next day.

BGT03W-07-1703_F_0001.jpg

 

 

 

more

Topics: Back to School, Visibility and Safety, Fun & Games, Commuting, Bike

Thoughts on Innovation, the Nite Ize way.

We have over 400 innovative problem/solution based products that appeal to anyone who has ever faced a daily frustration and found that perfect product to solve their problem. Whether you are into the latest tech products, love to walk your dog, enjoy hunting & fishing, biking with your family, or just love a helpful gadget, we hope that you will find a Nite Ize product that makes your life easier, safer and more fun – night and day! We love to share stories & ideas with our friends and customers. Enjoy!

Subscribe to Email Updates

Recent Posts