Kelly Wakefield

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Nite Ize Triumphs After Two-Year Battle Against International Knockoffs

Posted by Kelly Wakefield

Apr 24, 2018 9:50:34 AM

ITC awards protection for popular Steelie product line with general exclusion order that prevents infringing products from entering U.S.

After a two-year battle before the International Trade Commission (ITC), our popular Steelie® product line is now protected against foreign companies infringing upon our intellectual property rights. Effective immediately, the ITC-issued general exclusion order directs the U.S. Customs and Border Protection Agency to bar infringing products from entry into the United States.

ITC SteelieThe patented, award-winning Nite Ize Steelie ecosystem includes a variety of products that feature a unique ball-and-socket magnetic connection that creates a convenient hands-free mobile device mounting solution. Since its launch in 2013, the innovative Steelie system has grown significantly in popularity and is widely recognized as the leader for hands-free device mounting. As a result, we’ve experienced an influx of knockoff products replicating the Steelie products’ designs being sold online at undercutting price points.

“Nite Ize has been working for years to find an effective way to protect our patents against unfair foreign trade,” Nite Ize Founder and CEO Rick Case said. “I am grateful to finally find justice supported by our United States International Trade Commission.”

The Nite Ize legal team plans to work with U.S. customs agents on what to look for in potential knockoff products shipping from foreign countries and is planning to visit ports where high numbers of knockoffs have arrived. We’ll also work closely with the National Association of Manufacturers, lobbying to prevent foreign manufacturers from shipping knockoff products at greatly reduced costs via China Post.

Read the entire story in our Media Center here.

 

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A River's Reckoning

Posted by Kelly Wakefield

Jan 17, 2018 3:57:08 PM

The story of a 5th generation ranching family working to sustain their agricultural legacy while bringing back a healthy Colorado River.

Ranch life is a hard life, especially when ranching in a closed mountain valley where the lowest mountain road to the outside world is over 10,000 feet in elevation. Short, cold seasons and harsh conditions challenge even the toughest lot. For the Bruchez family, ranching is literally in their blood. Working with the land to grow food and carry on a legacy of agriculture, this fifth generation Colorado ranching family has faced plenty of challenges, and is determined to carry on. But when the intense Colorado drought of 2000 – 2002 struck, stretching the Colorado River to its limit, the Bruchez family realized they needed to strike a new balance working with the river to keep their agricultural production sustainable.

Nite Ize is proud to support American Rivers and their work to bring this video documentary to life. Get a glimpse into the lifestyle, and tough choices, that confronted the Bruchez family in this critical moment for both them and the Colorado River in the short video – A River’s Reckoning.

 

This film was produced by American Rivers and Trout Unlimited, with support from Nite Ize and River Network.

 

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Thoughts on Innovation, the Nite Ize way.

We have over 400 innovative problem/solution based products that appeal to anyone who has ever faced a daily frustration and found that perfect product to solve their problem. Whether you are into the latest tech products, love to walk your dog, enjoy hunting & fishing, biking with your family, or just love a helpful gadget, we hope that you will find a Nite Ize product that makes your life easier, safer and more fun – night and day! We love to share stories & ideas with our friends and customers. Enjoy!

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