Kelly Richardson

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Nite Ize Coworkers Come Together After Catastrophe

Posted by Kelly Richardson

Oct 5, 2017 4:23:00 PM

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It was called the “100-year flood.” In September 2013, the Colorado Front Range saw an uncharacteristic downpour that drenched, damaged, and devastated communities across roughly 150 miles – a scene reminiscent of the ones in Texas, Florida, and Puerto Rico this past month. Almost overnight, the rising waters of the St. Vrain Creek – a tributary of the South Platte River that flows through Longmont, Colorado – overflowed, turning asphalt roadways into raging rivers that quickly saturated homes, leveled businesses, totaled vehicles, and claimed victims.


Jen and Daughter.jpgFour years later, the effects are still felt by the Longmont community and surrounding areas. Many employees at Nite Ize, a Boulder-based manufacturer, are among those that call Longmont home and the grim memories of this unprecedented event still linger.

“Because a large percentage of our employee base lives in Longmont, deciding to work with American Rivers on a company cleanup event in our backyard was important,” Nite Ize Director of Marketing Brenda Isaac said. “We believe in the mission of American Rivers and, as an official supporter of the organization, we were excited to celebrate our partnership with an event that really meant something to our employees and their families.”

Last year, Nite Ize launched a new corporate giving initiative called The Brite Side and chose American Rivers as the first official program partner. “The Brite Side is about focusing on what we want to see in the world around us and working together with organizations that support that vision,” Nite Ize Founder and CEO Rick Case says. “It’s about doing good things, with good people, and always looking for The Brite Side.”

With that mission in mind, 55 volunteers collected 1,500 pounds of trash from roughly 1.5 miles along the St. Vrain Creek and Golden Ponds Park area this past August. Some of the more unusual debris found included a horse from a children’s rocking horse toy set, a University of Colorado letterman jacket, couch cushions, and a silver bracelet with a love note.

These items have a story that many will never know – but more than likely they were washed upon the shores of the St. Vrain during the flood and have remained half hidden and forever forgotten. American Rivers works hard to restore damaged rivers like the St. Vrain to conserve clean water for people and nature. Removing trash and debris from waterways and disposing of it properly is an important part of ongoing flood restoration for the City of Longmont and a task that both Nite Ize and American Rivers were not only dedicated to, but enthusiastic about.

Clearly, it takes many years and mny hands to help restore and heal a community after a disaster like this. For all those affected by Hurricanes Harvey, Irma, and Maria hang in there. There is a long road ahead, but with the help of friends, family, neighbors, and millions of others around the country, you will endure this.

For more information about our Brite Side progam, click here.

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Topics: endangered rivers, clean water, take action, outdoors

American Rivers Announces America’s Most Endangered Rivers of 2016

Posted by Kelly Richardson

Apr 21, 2016 4:02:36 PM

Collapsing ecosystems...dwindling water supplies...destructive pollution; these are serious threats to communities across the United States. In an effort to raise awareness about these important issues and stimulate change, American Rivers exists to protect wild rivers, restore damaged rivers and conserve clean water for people and nature. Last week, the organization released its annual America's Most Endangered Rivers® report for 2016.

American-Rivers.pngThe report highlights how outdated water management is threatening rivers and communities from the East Coast to the West Coast. In the Southeast's Apalachicola-Chattahoochee-Flint river basin (no. 1 on the list), and on California's San Joaquin River (no. 2), wasteful water use and outdated management are killing the lifelines we depend on for drinking water, agriculture, industry and recreation. More than eight million people depend on clean drinking water from these two river systems combined, and water shortages threaten billions of dollars in agricultural production and fisheries.

There's a lot at stake, and we have a choice: will we let waste and mismanagement drain our rivers dry, or will we work together to ensure healthy rivers can benefit all generations to come?

Water is one of the most critical conservation issues of our time and Nite Ize® is enthusiastic about supporting the efforts of American Rivers. We must move away from an era of water conflict to a new era of water cooperation. This means working for better balance among all users and ensuring a legacy of healthy rivers benefitting communities upstream and downstream - today and far into the future.

Together, we will make a difference for this year's #EndangeredRivers. Find out how to join Nite Ize and take action to be part of the solution at AmericanRivers.org/EndangeredRivers.

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Topics: endangered rivers, clean water, take action

What to do with an Extra 24 Hours this Leap Day

Posted by Kelly Richardson

Feb 19, 2016 8:56:22 AM

Every four years we add one day to the books to make up for a slight difference between the orbit of the planet and the Gregorian calendar. A complete revolution of the earth around the sun takes exactly 365.2422 days but our calendar is based on 365 days so this adjustment is necessary to synchronize the four seasons. It’s always been interesting to me that we can bend the rules like this but understanding a little more about why helps to make sense of it.

2016 is a Leap Year which means we all get a bonus day! Unfortunately February 29th is a Monday so most of us have an extra day of work but maybe you have special plans to celebrate these bonus 24 hours. If you don’t have any ideas yet, here are a few to consider:

  • Have a birthday party - If you were born on February 29th you are a “leapling” or "leaper" and, sadly, you only have a real birthday every four years. Typically leaplings/leapers celebrate on either February 28th or March 1st but this is your year so make it count and throw a big bash. Some cultures believe those born in a Leap Year have good luck so maybe you should buy a lotto ticket.

  • Propose - In the United States, February 29th is often referred to as “Sadie Hawkins Day” and celebrates gender role reversal. This is certainly more commonplace in the 21st Century but Leap Years are officially known as an opportunity for a woman to propose to a man. According to some accounts, this tradition dates back to the 5th Century when St. Patrick granted women the chance to “pop” the question themselves. Others say this started in 1288 when Queen Margaret of Scotland issued a law that makes it legal for a woman to propose to a man on Leap Day. Another opinion suggests that before Leap Day was recognized by English law, this day had no legal standing and therefore it was acceptable to break convention.

  • Do something you’ve been putting off - We’re all guilty of procrastination and some of us are expert excuse-makers. February 29th is the bonus day we all get to tackle the things in the “I’ll do that later…” or “If I had the time I would…” category. It’s not too late to plan a trip, volunteer, organize the garage, call an old friend, finish a book, etc. The list goes on and on and this year there is no excuse not to do any one of those things or maybe even all of them. Of course if you decide to organize the garage, Nite Ize can help with Gear Tie Dockables or KnotBone Adjustable Bungees

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Our team will spend the extra day doing what we do best – innovating new and useful products just for you. No matter how you decide to make the most of this Leap Year – we hope you stay safe and healthy.

Happy Leap Year from Nite Ize!


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Topics: leap year, Garage Organization, Gear Ties

From the "Batmobile" to the Jetson's Fridge, Products we saw and Liked at CES 2016

Posted by Kelly Richardson

Jan 12, 2016 4:54:27 PM

For the consumer electronics industry, the New Year kicks off with one of the largest international tradeshows - the Consumer Electronics Show. The Nite Ize team just finished breaking down our 1,500-square-foot booth following this year's showcase in Las Vegas. Our heads are still spinning, feet are still throbbing and bodies still trying to adjust to the lack of sleep and stimulation overload but we already can't wait to do it all again next year. Why? Because we thrive on innovation and love any opportunity to talk about our new products and see what other innovators are doing.

Nite Ize was among thousands of companies launching new product at the show and, although it's impossible to see everything, we were able to break out of our bubble to check some of the hot new tech products for 2016.

One of our favorites? The Faraday Future FFZERO1 Concept car.

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This "Batmobile" takes the future of electric cars to the next level. If developed, the FFZERO1 will have more than 1,000 horsepower, a top speed of 200 mph and a zero-to-60 time of less than three seconds. The vehicle is door-less so the driver enters through a canopy that opens like a fighter jet. Like many technologies introduced at CES though, this is not necessarily consumer-friendly but it certainly is impressive.

 

Another awesome find on the showroom floor was the Samsung Family Hub refrigerator.

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With a giant built-in Wi-Fi touchscreen, this Jetson's-style kitchen appliance features an app you can use to order groceries online and another app to control lighting and temperature in the fridge. There are also cameras on the inside so you can check inventory while you're at the store. This is not the first smart fridge from Samsung but it just might be the one that changes the way we interact with our appliances.

 

It's hard to compete with ultra-advanced, high-tech products like these but one product that proved to catch on during the show was the new Nite Ize Gear Tie Cordable.

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Awarded a "Best of CES" award from iPhone Life Magazine, the Gear Tie Cordable is a reusable rubber twist tie with a strong wire inside that holds its shape and provides a unique method to secure tech cords. Our booth was swarmed with consumer electronics' enthusiasts looking for something to "wow" them and the convenient simplicity of the Gear Tie Cordable sure did.

These products will reign over the next year until CES 2017 when the newest generation of technology and innovation emerges and we can't wait!

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Topics: Mobile Device Accessories, CES, Consumer Electronics

Thoughts on Innovation, the Nite Ize way.

We have over 400 innovative problem/solution based products that appeal to anyone who has ever faced a daily frustration and found that perfect product to solve their problem. Whether you are into the latest tech products, love to walk your dog, enjoy hunting & fishing, biking with your family, or just love a helpful gadget, we hope that you will find a Nite Ize product that makes your life easier, safer and more fun – night and day! We love to share stories & ideas with our friends and customers. Enjoy!

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